With a bold colour palette, striking graphics and a dash of playfulness, this duo, both 26, aim to change the face of hip-hop promos. And they’re not stopping there.
James Knott and James Curran didn’t just have a name in common when they met in the unlikely setting of an entrepreneurship course in Nottingham four years ago. They discovered a shared passion for music video, and have since produced promos for the likes of DJ Yoda, Toronto’s Wio-K and even trend-setting super-producer Mark Ronson.
Heavily influenced by graphic design, the duo use bold colours, playful movement and a blend of live action and animation to bring a new angle to the crowded promo scene. Main animator Curran, whose video for Californian hip-hop group Ugly Duckling scooped an RTS Student Award, points out that these style choices are no accident...
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